Reseña del editor “There are three things that matter in the property market: location location location.” This has been the most well-known quote in the real estate industry for decades. However it is not all only about location anymore. The last real estate cycle has shown the importance of timing the business cycle. Most real estate investments pursued at the peak of the real estate bubble were an economic disaster while investments made at the bottom of the business cycle were very successful regarding the location of the real estate assets involved in those investments. Moreover the process of recovery from the last real estate crash has demonstrated that giving the optimal market use to each building plus its characteristics –we call this marketability– is an essential factor when investing in real estate. Marketability is essential because of the potential different uses of the assets different quality standards design technology and sustainability standards. As a result marketability involves different factors that affect the assets’ valuation and profitability. In this book we analyze the importance of timing marketability and location in the real estate markets. We present and discuss the basic real estate concepts and valuation methods to provide investors and managers with the fundamental tools to make decisions. This book is intended for use as a manual of real estate valuation and analyses for practitioners and academics.
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