Vende a la mente no a la gente: Neuroventas. La ciencia de vender más hablando menos


Vende a la mente no a la gente: Neuroventas. La ciencia de vender más hablando menos

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Críticas Solution Selling is an excellent vehicle to teach new salespeople critical sales skills and allow experienced salespeople to fine tune their skills. Solution Selling is the best methodology I've seen for placing emphasis on business issues rather than product. -- Gorshi Dan Sales Manager AT&T Global Business Communications Systems Solution Selling is the most comprehensive sales and sales management process available today. Mike Bosworth has the best understanding of sales process in corporate America. -- Fisher Jeffrey M. Vice President Symix Computer Systems Reseña del editor Solution Selling is the most comprehensive sales and sales management process available today. Mike Bosworth has the best understanding of sales process in corporate America. - Jeffrey M. Fisher Vice President Symix Computer Systems. Contraportada When products or services are hard to describe intangible have long sell cycles or are expensive chances are they're difficult to sell. In situations like this conventional sales techniques not only don't help they may in fact hinder success. Solution Selling is a process to take the guesswork out of difficult-to-sell intangible products and services. It enables sellers to make the way they sell as big an advantage as their product or service. After reading this book salespeople and sales managers will be able to use a well-tested model that guides them through the process of selling. No more smoke and mirrors blind luck or high-pressure selling. Just a step-by-step system that ensures a higher rate of success for salespeople and a higher probability that the buyer's expectations will be met. Biografía del autor McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives careers and interests of readers worldwide

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